Discover the transformative power of social commerce as influencers redefine online marketing.

Platforms like Instagram and TikTok are not just for entertainment but serve as lifestyle guides, seamlessly integrating shopping with social media.
This innovative approach offers consumers an interactive shopping experience while giving brands visibility and authenticity.

E-commerce and influencers are not just changing the game; they're crafting a new era for online shopping.

PQ Media has recently released its Global Influencer Marketing Forecast 2023-2027.

The forecast reveals a significant boost in global influencer marketing spending:

☑︎ Jumping by 22% to $29.14 billion in 2022

☑︎ Momentum continues with a projected 17% increase in 2023

This growth is powered by brand marketers leveraging influencer marketing and its benefits.

Our latest blog post delves into the art of prioritization and efficiency in the business world. Drawing inspiration from the well-known Eisenhower Matrix, we explore the four quadrants that categorize tasks based on urgency and importance.

Urgent and crucial tasks fall into Quadrant I, demanding immediate attention, while important but non-urgent tasks are scheduled in Quadrant II for strategic planning.

Quadrant III tasks, although urgent, are not important and are either delegated or limited, and tasks in Quadrant IV, neither urgent nor important, are eliminated to enhance focus.

Lighthouse Advisory is transforming restaurant marketing by facilitating collaborations with trusted influencers.

Our service connects restaurants with vetted influencers. We're simplifying the marketing process and enhancing their success.

Join us today to streamline your marketing strategy and tap into the power of influencer partnerships.

Why do Brands Collaborate with Micro-Influencers?

Here's the how and why behind brands collaborating with small content creators.

Explore the reasons your brand should consider collaborating with micro-influencers.

Check out standout campaigns by brands that have done just that!

In the ever-evolving landscape of consumer behavior, one thing is clear: Generation Z holds the keys to the shopping kingdom, and creators are their guiding stars.

These digital content creators greatly influence Gen Z's purchasing decisions in the virtual world and brick-and-mortar stores.

Dive into our ultimate guide and learn the game-changing takeaways illuminating how creators have become Gen Z’s shopping companions.

Discover why influencer marketing is a game-changer for businesses like yours. From boosting conversions to expanding social reach, we've got you covered.
Get insights and real-world examples of how influencer collaborations can skyrocket your brand.

Join us in the influencer revolution and unlock unparalleled growth opportunities.

What's Local SEO?
It optimizes your online presence, boosting local visibility, traffic, and awareness.

Top task?
Fine-tuning your Google Business Profile and Apple Business Connect.

Optimize your Google Business Profile & Apple Business Connect listings for increased visibility and customer engagement.

Capture "near me" searches, boost traffic, and win trust with reviews.

Discover the power of Influencer Marketing through diverse styles, personalities, and captivating vibes.

Unveil the resonance of collaborations, from fitness to lifestyle, a versatile asset for brands.

Explore the impact of Instagram and TikTok.

Boost your brand's visibility, seamlessly blending influencers' voices. Our comprehensive solution simplifies the journey, from matching values to closing deals. Step into the future of influencer marketing with us.

We've been working with our launch partner, Zagreb-based tapas bar Koncept Mlinček, on testing and developing our Influencer Marketing Service.

We tested and iterated ideas for the past few months and are ready to enter a new phase.