Mobile App Market Overview

Did you know that mobile phone usage is on the rise?

Studies reveal that the average American checks their smartphone every 12 minutes!

hand holding a smartphone

It’s a lucrative market

With over 2.7 billion smartphone users worldwide, leveraging mobile apps can be a lucrative strategy for boosting brand awareness, driving revenue, and achieving business growth.

In fact, consumers spend a staggering 90 percent of their time using apps.

It's no wonder businesses are investing in custom software development services to tap into this vast market.

At Lighthouse Advisory, we specialize in custom software development, helping businesses create impactful mobile apps tailored to their needs. We are happy to be listed among the "Top Custom Software Development Companies in Croatia" by Design Rush.

hand using an iphone with dark background

Market Opportunity

We were interested in what's happening in the app market.

With more than 142 billion downloads in 2022 - it's clear that this market is enormous.

Looking into the Most Downloaded Apps (Android and iOS), the Top 10 is seeing three categories:

  • gaming

  • tools

  • social media


Top Apps 10 by Millions of Downloads (2022)

  1. TikTok (672m)

  2. Instagram (548m)

  3. Facebook (449m)

  4. WhatsApp (424m)

  5. CapCut (357m)

  6. Snapchat (330m)

  7. Telegram (310m)

  8. Subway Surfers (304m)

  9. Stumble Guys (254m)

  10. Spotify (238m)

    Source: Apptopia

iphone on a dark wooden desk with screen on and apps on it

As you can see, opportunities are huge. 

But how can we help you raise brand awareness, drive revenue, and grow your business?

  • Tackling any need with our expertise in Android and iOS development

  • Having the skills and knowledge to turn your vision into reality

  • Building a custom app for your business that’ll achieve results

Reach out today to learn more.

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